This emotional connection and sense of ownership drive customer loyalty and brand advocacy. Hence, to some extent they feel a sense of ownership of the brand. They feel as if they know the brand and relate with it. These portrayals endear the customer more and they develop an emotional connection with your brand. That, therefore, creates an even more personal relationship with your customers.Īn effective campaign can show employees at work or employees giving their feedback about their work experience. On video, recipients see the faces and personalities behind the brands they buy from. Building brand trust: While writing an email with only text, you can try and infuse the brand's tone into the copy, but this doesn’t match what video can do.You can show users how to assemble, repair, and disassemble the product if needed. Videos in emails can achieve this since it is easy for brands to explain what they mean and show it.įor instance, brands can show how they can use your products. This reduces bounce rates and increases click-through rates as well as conversion rates. High brand awareness: Videos increase your brand awareness.Hence, video increases the time the subscriber interacts with your email. A reader might skim the written copy but will watch the entire video. But when the same information is put in a video, the information becomes more engaging. The description of service tends to be wordy and instructional. Let’s say you have the campaign to explain a product's use. They’re more likely to spend more time watching. Increased customer engagement: When you send an email, the reader might scan through the text and try to pick out the outstanding points.Here are some benefits marketers enjoy from using video in email: The reason is simple: By integrating video into email marketing, marketers reap the benefits of video and email marketing simultaneously. A Wyzowl survey showed that 92% of marketers acknowledge video as an essential part of their efforts. Video content is becoming more important for increasing the effectiveness of email marketing campaigns. Learn how to embed HTML5 video in email and other alternatives. While this makes it challenging to integrate videos into emails, there are ways you can go about this. However, some email clients support HTML5 while others don’t. Email marketers should also be able to reap the benefits of video marketing. That said, it is only prudent for the email to accommodate video, too. Nowadays, all social media already have video capability. This shows that video platforms like YouTube and TikTok continue to reap tremendous success. Click the play icon on the thumbnail and the video will expand and start to play and that is how to email YouTube video.The video capability that HTML5 introduces is important since video content is a central part of marketing, advertising, and brand building. Click on the message to open it and you will see the link to the YouTube video as well as a thumbnail below indicating that the video is embedded. Step 3: Viewing the YouTube Video in the EmailĪs we sent the message to our own account it will shortly arrive in the inbox here. Here we are just sending the message to our self to demonstrate the process. Enter a recipient, subject and a message if you wish. It will just appear as plain text, but don’t worry about that, the video will be embedded automatically once we have sent it. Click the “Compose” button and in the message area paste the data we just copied from YouTube. Open a new tab and open your Gmail account. Wait for the page to load and then copy all of the information in the address bar. Go to YouTube and navigate to the video that you want to embed in the email. This tutorial is going to show you how to email YouTube video using the Gmail platform which has recently been made very simple by Google. There’s a simple process for embedding a YouTube video in an email.
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